Grow My Store is a Google tool that assesses your retail website's customer experience and gives you helpful tips on how to improve.
We use insights from various Google studies in partnership with Kantar TNS and Ipsos MORI, to create a personalised report which reflects ‘Best in Class’ customer experiences. The report is organised based on a range of factors that are important to customers, such as product information, store details, personalisation, frictionless shopping experiences and site performance.
How does Grow My Store work?
Grow My Store creates personalised reports by searching for keywords within your website that are related to key topics for a ‘Best in Class’ customer experience.
For example, when assessing whether you have a basket, we'll look for various iterations of the word (basket, bag, cart, trolley etc.) Then we'll rank all of the URLs we find from your sitemaps and page links, and scan the 10 URLs which are most likely to contain the information about the topic we are measuring.
If the tool can find these keywords within the 10 pages of your site we expect them to appear on, you pass the relevant section.
The tool also measures how fast your website loads, your website's mobile friendliness and checks whether your website is served through HTTPS.
Scoring for each section is weighted according to customer experience studies run jointly by Google and Kantar TNS or Practicology.
Something looks wrong in my final report. What has happened?
Due to the nature of the keyword scraping mechanism used by Grow My Store, we can't claim 100% accuracy in the reports generated. We're constantly working on ways to improve accuracy over time, but there may be certain cases where the tool misses something, depending on the layout and content of your website.
What languages does Grow My Store support?
Grow My Store currently supports Dutch, English, French, German, Italian, Spanish and Swedish websites. We're working on adding more languages, so check back for updates.
I'm having trouble entering my website - what should I do?
If you're having trouble entering your website URL into Grow My Store, this could be due to one or more of the following:
- Grow My Store is unable to recognise your website language (see 'What languages does Grow My Store support?' for more details) and is unable to proceed
- Your website doesn't support the keyword scraping mechanism of Grow My Store
Who can use Grow My Store?
This tool is designed for retailers, whether you sell online, in-store or both. As long as you have a website, Grow My Store can analyse your digital customer experience.
My industry is not listed in the tool, what should I do?
If your industry is not listed when signing up, select 'other' and enter it manually.
You will still get a chance to tailor the search trends section of your report from our full range of industries.
Do I need to sign-up to use this tool?
Yes. By signing up, you will receive your full personalised report, up-to-date tips on how to improve your site and the most relevant tools for creating a great customer experience.
I've made changes to my website based on suggestions from Grow My Store. How can I update my report to see my new score?
Head to your profile page and select 'run new report'. It may take a few hours to be updated, so we'll email you to let you know when it's ready.