What is Grow My Store?
Grow My Store is a no charge tool provided by Google, which assesses your website's customer experience and gives you hints and tips on how to improve.
The tool uses retailer and customer insights from various Google studies in partnership with Practicology, Ipsos MORI and Kantar TNS, to create you a personalized report based on what drives a ‘Best in Class’ customer experience. This is derived from factors that have been found to be important to customers, such as product information, store details, personalisation, frictionless shopping experiences and site performance.
Grow My Store will recommend best practices within your website, and also how to position yourself to customers across the web.
How does Grow my Store work?
Grow My Store generates personalized reports by looking for keywords related to each customer experience topic within your website. If the tool can find these keywords within 10 pages of the URL you have provided, then you pass the relevant section. Scoring for each section is weighted according to customer experience studies run jointly by Google and Kantar TNS or Practicology.
Something looks wrong in my final report. What has happened?
Due to the nature of the keyword scraping mechanism used by Grow My Store, Google cannot claim 100% accuracy in the reports generated. We will be working on ways to improve accuracy over time, however, there may be some cases where the tool could miss something, depending on the layout and content of your website.
What languages does Grow My Store support?
Grow My Store currently supports English, German, French and Spanish websites. More languages are in the pipeline, so watch this space.
I'm having trouble entering my website - what should I do?
If you're having trouble entering your website URL into Grow My Store, this could be due to one or more of the following:
- Grow My Store is unable to recognize your website language (see 'What languages does Grow My Store support?' for more details) and is unable to proceed
- Your website doesn't support the scraping mechanism of Grow My Store and is therefore unable to proceed