Frequently asked questions

Grow My Store is a Google tool that assesses your retail website's customer experience and gives you helpful tips on how to improve.

We use insights from various Google studies in partnership with Kantar TNS and Ipsos MORI, to create a personalized report which reflects ‘Best in Class’ customer experiences. The report is organized based on a range of factors that are important to customers, such as product information, store details, personalization, frictionless shopping experiences and site performance.

Grow My Store creates personalized reports by searching for keywords within your website that are related to key topics for a ‘Best in Class’ customer experience.

For example, when assessing whether you have a basket, we'll look for various iterations of the word (basket, bag, cart, trolley etc.) Then we'll rank all of the URLs we find from your sitemaps and page links, and scan the 10 URLs which are most likely to contain the information about the topic we are measuring.

If the tool can find these keywords within the 10 pages of your site we expect them to appear on, you pass the relevant section.

The tool also measures how fast your website loads, your website's mobile friendliness and checks whether your website is served through HTTPS.

Scoring for each section is weighted according to customer experience studies run jointly by Google and Kantar TNS or Practicology.

Due to the nature of the keyword scraping mechanism used by Grow My Store, we can't claim 100% accuracy in the reports generated. We're constantly working on ways to improve accuracy over time, but there may be certain cases where the tool misses something, depending on the layout and content of your website.

Grow My Store currently supports Dutch, English, French, German, Italian, Spanish, Swedish and Turkish websites. We're working on adding more languages, so check back for updates.

If you're having trouble entering your website URL into Grow My Store, this could be due to one or more of the following:

- Grow My Store is unable to recognize your website language (see 'What languages does Grow My Store support?' for more details) and is unable to proceed

- Your website doesn't support the keyword scraping mechanism of Grow My Store

This tool is designed for retailers, whether you sell online, in-store or both. As long as you have a website, Grow My Store can analyze your digital customer experience.

If your industry is not listed when signing up, select 'other' and enter it manually.

You will still get a chance to tailor the search trends section of your report from our full range of industries.

Yes. By signing up, you will receive your full personalized report, up-to-date tips on how to improve your site and the most relevant tools for creating a great customer experience.

Head to your profile page and select 'run new report'. It may take a few hours to be updated, so we'll email you to let you know when it's ready.

No, our tool is completely free.